5 Ways to Fix LGBTQ Pride with Corporate Money

Gabe Zichermann
7 min readJun 12, 2019
Delta Airlines at Twin Cities Pride 2018 (cc Flickr Diversey)

Every year around Pride a recurring argument seems to break out, roughly splitting LGBTQ folks into two camps: those who think Pride should be less corporate, and those who welcome the corporatization of pride as a positive, incremental step.

Most people know that the majority of Pride-participating companies are primarily doing it for marketing reasons — whether to sell products…

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Gabe Zichermann

Author and Public Speaker on Gamification, The 4th Industrial Revolution, the Future of Work and Failure. More about me: https://gabezichermann.com