How Tech Startups Destroy Consumer Trust: The Warby Parker Story

Warby Parker: Stylish but Destructive (image cc)

Brand and consumer relationships take a long time to build, but are very easily destroyed. This is the story of one such relationship and I hope it serves as a case study to all entrepreneurs on the importance of nurturing customer relationships even after you’re successful.

I’ve been a loyal Warby Parker customer since launch. I remember hearing about…