Increasingly, I don’t see that as a solution.

Behavior change is really hard (take it from me), and doing it on a global scale, when there’s so much “tragedy of the commons” and aspiration, makes it almost impossible to conceive.

I think instead of focusing on the nice-but-unattainable behavioral changes, we throw our effort into coming up with alternative sources of energy that don’t have the same carbon footprint, and accelerate that.