Why Public Health & Civics Lotteries Are So Highly Effective: Gamification

https://www.flickr.com/photos/barbourians/8425673057

This year I got a pretty amazing birthday present: a public example of highly effective health gamification.

Namely, Ohio’s Vax a Million campaign, which is giving away $1M per week to residents that get vaccinated. Vaccinations jumped 28% total, with weekly vaccinations increasing by over 50% week over week, according to the state…