Why Public Health & Civics Lotteries Are So Highly Effective: Gamification

https://www.flickr.com/photos/barbourians/8425673057

This year I got a pretty amazing birthday present: a public example of highly effective health gamification.

Namely, Ohio’s Vax a Million campaign, which is giving away $1M per week to residents that get vaccinated. Vaccinations jumped 28% total, with weekly vaccinations increasing by over 50% week over week, according to the state…

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Gabe Zichermann

Gabe Zichermann

Author and Public Speaker on Gamification, The 4th Industrial Revolution, the Future of Work and Failure. More about me: https://gabezichermann.com