Willpower Isn’t Your Problem. Imagination Is.

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oralistic behavior change often starts with the idea that we have complete control over our behavior. Consider the view many have about the obese. Though study after study have shown that the relationship between the brain, gut and weight are more complex than simply “eat less,” the majority of people believe that it is bad choices (emphasis mine) that lead to bad outcomes.



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Gabe Zichermann

Author and Public Speaker on Gamification, The 4th Industrial Revolution, the Future of Work and Failure. More about me: https://gabezichermann.com